What is effective brand identity?
What is effective brand identity?
It is not about what one likes or dislikes. It is about what works. I always seek to establish something that lasts, endures time and has the potential to become iconic. I suggest my clients to steer away from personal taste and subjective preferences and see the bigger picture instead, which helps when creating a long term strategy for any company.
It is not about what one likes or dislikes. It is about what works. I always seek to establish something that lasts, endures time and has the potential to become iconic. I suggest my clients to steer away from personal taste and subjective preferences and see the bigger picture instead, which helps when creating a long term strategy for any company.
How much do you charge?
How much do you charge?
The price rate depends on various factors. First of all, I ask my clients to provide information and requirements about the project. If they don't have a brief, I will send some initial questions to understand the specifics of the project and the amount of work that has to be done.
The price rate depends on various factors. First of all, I ask my clients to provide information and requirements about the project. If they don't have a brief, I will send some initial questions to understand the specifics of the project and the amount of work that has to be done.
How long does it take?
How long does it take?
Developing a brand identity from start to finish usually takes from three weeks to three months, exact turnaround time depends on the required work. If add-ons such as stationery or usage guidelines are needed, a few extra weeks may be added to the overall timeline.
Developing a brand identity from start to finish usually takes from three weeks to three months, exact turnaround time depends on the required work. If add-ons such as stationery or usage guidelines are needed, a few extra weeks may be added to the overall timeline.
What is your creative process?
What is your creative process?
There are a number of steps: clarifying the design brief, researching, brainstorming, sketching, rendering, presenting and refining. As soon as I gather enough data, I begin sketching and brainstorming. Secondly, I form the initial concepts of the future identity. Using analog and digital tools, I shape my ideas into form by exploring different directions. By discussing together with the client, we reach a consensus on which direction is the best. When we are both satisfied with the job, I will finalize the design process by sending the brand identity assets.
There are a number of steps: clarifying the design brief, researching, brainstorming, sketching, rendering, presenting and refining. As soon as I gather enough data, I begin sketching and brainstorming. Secondly, I form the initial concepts of the future identity. Using analog and digital tools, I shape my ideas into form by exploring different directions. By discussing together with the client, we reach a consensus on which direction is the best. When we are both satisfied with the job, I will finalize the design process by sending the brand identity assets.